Branding - what to expect
Your logo mark is the most used element of your brand identity and will become the face of your business. We want to make sure it’s a perfect fit for you. Firstly, we ensure that we understand your business, the target market, and what you want to say with your brand, by sending you a set of questions that will help us to get focused on creating a unique brand identity that truly represents your business. We chat on a zoom call, or meet in person if you're local, and really get a clear picture of who you are and what your business represents.
You will have as much creative input as you want throughout the design process, and a bespoke brand package has very little limitations, so we'll keep going until you're completely happy with the end result.
If you're expecting pages of ideas, then don't. After the consultation process, I should be able to provide 2-3 concepts that really nail the brief, and the editing process will help us refine until your brand identity is perfect.
You also need to know what your business is about, and what message you're wanting to get across. If you're not clear about where you are, and what you want your business to achieve, we won't be able to find your 'why' for you. If you're in any doubt about starting the brand process, then give us a call or email and we can chat through it all first, to avoid any 'cold sweat' moments along the way!
We offer a range of brand packages that suit almost any stage of business, from the ground up complete Brand Identity to a visual identity to a brand refresh, we can help. We can even offer strategy support so you can reach your target audience more effectively.
And if you're confused about which one you need, we're here to help, so don't be afraid to reach out.
Brand packages
Build My Brand - the complete package
You need :
The whole shebang. You're just starting out, are completely changing direction, or just need guidance from the very start. This ultimate package brings your brand to life from the ground up.
How it works
Build My Brand will take you from the very roots of your business through to the visual identity stage. This intensive package starts at the very beginning, establishing who your brand is, what your target audience is, sets out brand personality, brand objectives, the feeling/vibe your brand should evoke and all this happens before we create a beautiful visual identity.
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We have several meetings over the course of this package, the first of which will last for around two hours, and will establish exactly who your brand is and who it is trying to reach.
These meetings can be done via zoom or in person if in West Berkshire or the surrounding areas.
Once this meeting is complete, I'll create a selection of mood boards which give a possible direction for your brand, and we refine until we hit the nail on the head.
Next comes the visual identity for your brand. From the mood board we'll be able to define a brand colour palette, typography, imagery styles, layout and much more, giving a clear visual identity for your brand.
Finally we'll design a logo mark for your brand along with all the brand assets you'll need.
This visual identity package will tie your brand together giving you a complete brand identity.
Once your brand identity has been completed, we'll create a marketing kit that will get you started online, on socials and on email to give your business a complete branded look all over.
Lastly lets include a 2 hour brand strategy session to kick start your business in the first 12 months. We'll look at all the ways you can present your offerings to your target market, best practices for your brand and create an action plan for the next 12 months with easily actionable steps to build your brand from the ground up.
What's included
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Brand story and personality discovery session
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Complete Brand Identity
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Primary logo
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Secondary logo
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Submark
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Brand assets
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Typography
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Colour palette
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Brand style guide
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Social media kit including Canva templates​
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Email newsletter template in your choice of Email service provider (mailchimp, mailerlite)
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Promotional card or flyer design (digital only)​
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Business card design (for both digital and print)
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2 hour in person or zoom strategy session
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12 month action plan
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Follow up call at 6 months to re-evaulate action plan
Time frame
There's a lot to process here, and building a brand from scratch may take a little time.
We recommend allowing 4-6 weeks to complete the Brand story, visual identity and other brand assets before we book in a strategy session when everything has been finalised.
Investment
£1850
Full payment due upon engagement or alternatively the fee can be paid in
2 payments of £950, the first due upon engagement, the remainder upon completion.
Make it Visual - the creative package
You need :
You know exactly who your brand is, and your products and services have been perfected, but the visual side of things is outdated, or is just not pulling its weight. You can articulate exactly who your brand is and what it stands for, you now need a beautiful visual identity to match.
How it works
We have an initial meeting so you can communicate exactly who your brand is and who it is trying to reach, the values behind your brand, and anything else we need to know. This can be done over Zoom or in person if you're in the local area.
Once this meeting is complete, I'll create a mood boards with which to start the visual identity process, establishing a colour palette, typography and layout styles.
I'll send all of this to you in a brand guide so you can confirm that I've understood your brand personality correctly.
Once approved we'll move onto the fun part, a logo mark, brand assets, and other graphic elements for your brand. This visual identity will make your brand personality visual and give you all the tools you need to make your brand visible.
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I'll delivery all your files, along with a complete style guide, ready for you to start using.
What's included
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Complete Brand Identity
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Primary logo
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Secondary logo
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Submark
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Brand assets
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Typography
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Colour palette
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Brand style guide
Time frame
We recommend allowing 2-4 weeks to complete the visual identity and other brand assets
Investment
£945
Full payment due upon engagement or alternatively the fee can be paid in
2 payments of £480, the first due upon engagement, the remainder upon completion.
Rebrand & Refresh - the revive package
You need :
Your current visual identity has lost its sparkle, or your business has changed direction and is in need of a little tweak. We're not talking a huge visual change here, more an adjustment to the current branding to give it a modern edge and a fresh feel.
How it works
We'll have an initial meeting over Zoom or in person to chat over the bones of your brand and just solidify the ethos and personality behind your brand.
During this meeting we'll look at the existing branding and discuss where we need to tighten up the motif, typography and colour palette and make a plan for the brand refresh.
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Once our meeting is complete, I'll send over a mood board that confirms everything we've talked about colour and style wise and once approved, I'll get started on the refresh design.
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You can expect two concepts, both of which take your existing branding and tighten it up, don't expect completely new motifs and style, this is a refresh, not a complete turnaround.
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When you're happy with the design, I'll output all the files you'll need to use both online and in print and deliver them along with a full style guide and branding guidelines.
What's included
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Visual Identity including : Primary logo, Secondary logo, Submark, Brand assets, Typography, Colour palette and Brand style guide
Time frame
Expect your errand to take between 1-3 weeks. Working intensively means the job gets done quicker.
Investment
£725
Full payment due upon engagement or alternatively the fee can be paid in
2 payments of £370, the first due upon engagement, the remainder upon completion.
Marketing Kit
Our optional Marketing Kit will get your brand off to a great start, both online and in print. Why not add this to your visual identity or rebrand package to make it complete.
What's included
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Social media kit including brand assets, backgrounds, overlays
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Set of Canva templates for social media content including posts, carousels, stories and reel covers
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Business card design (print ready)
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Promotional card or document design (print ready)
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Mailerlite or Mailchimp newsletter template
Time frame
This can be added onto your brand package, so will be completed as soon as possible after finalising your files.
Investment
£355
This can be added to your brand package and paid on the same invoice, or added following delivery of your files. Payment in full is required.
Brand Analysis
Are you unsure of whether your brand is hitting the mark? Concerned you're not being cohesive across all platforms? Is your message confused?
You need a Brand Analysis to make sure you're on the right track.
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We will spend a few hours looking over all your online and print based branded content, products and more. We'll check websites and socials, products and services and everywhere your business appears to give you a complete report about how your brand is performing.
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You'll receive a full written report including our recommendations as to what you can do to help your brand stand out and get noticed.
Brand Strategy Session
Are you in need of a marketing plan for the year? Got the product but don't know what it's not selling? Need to know how to reach your customers more effectively? Just don't know where to start?
You need our Brand Strategy Session.
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This two hour in person or Zoom session will see us go over the bones of your business and make a step by step plan to market your business effectively in the coming year.
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We'll look at your ideal customer, where to find them, how to reach them, and the way to get your business out there and noticed.
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You'll leave with a full plan, with easy, actionable steps to help you grow your presence in the market.
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Well also catch up 6 months into your plan to make sure you're on track and tweak anything that needs sorting.
Investment
£355
