Gemma is a paper cutting artist, creating beautiful designs and digitally cutting them for framed artworks, gifts and decor. After a long break from her creative business, she wantde to relaunch with a new name, new branding and a new website, and that's where we came in. Everything she does is from the heart, and so The Paper Heart was the perfect name. She wanted a high class, luxury feel with a sense of modern shabby chic design, perfect for her target market.