Claire had set up Periwinkle and Clay a long time before, and had a huge customer base, however, her product offering and style had outgrown her previous branding and it was time for a change.

I sat with Claire for a long time, chatting and drawing as we talked and evetually the periwinkle flower and foliage motifs emerged.

Claire's branding is now modern and clean, feminine but not soppy and infintely versatile for her business.