Berks & Buck Horsebox Hire FINAL LOGO-02


Rowena came to me looking for a brand identy for her new start up business.

She had created a logo herself online, but after realising that the site she used had utilised a clip art element which could not be legally used, she turned to Grey Card for advice.

We created a brand new logo for her, and used a hand drawn horse graphic to offset the strong typeface.

We looked at Rowena's competitors too, as she wanted something completely different to what was already out there. She wanted a calm colour palette, and a logo that gave the consumer a sense of reliability, strength, safety and quality.

The cool colour palette screams high quality, and tells the consumer exactly what her business offers. The logo will be used to brand her fleet of vehciles, her online presence and her uniform and paperwork.